Company contact@houzzedge.co.za
Issued 13 November 2025
Participants will acquire the ability to: 1. Design customer lifecycle strategies tailored to iGaming player funnels. 2. Apply CRM tools to build omnichannel and multichannel campaigns that create seamless customer experiences. 3. Implement bonus and gamification strategies to enhance engagement, retention, and player value. 4. Conduct A/B tests with valid hypothesis design to optimise CRM campaigns. 5. Analyse and interpret CRM data, KPIs, and dashboards to evaluate performance and refine strategies. 6. Create ROI-focused CRM strategies supported by practical workshops and real-world case studies.
On successful completion of the course, participants will be able to: • Produce a comprehensive CRM plan that integrates promotions, loyalty programmes, and gamification elements. • Design and execute a data-driven bonus programme that complies with regulatory standards and targets the right audience. • Demonstrate the ability to run and analyse A/B testing experiments, applying churn prediction and optimisation models. • Generate actionable CRM reports and dashboards to monitor campaign performance. • Deliver a final project that presents a high-impact CRM campaign designed to increase retention and lifetime value in the iGaming industry.
This is your permanent, verifiable record of achievement.
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