Alt Shift Lab
Issued 2 April 2026
- Effective storytelling for the social media age - Media organisation management and editorial leadership - AI tools for content creation, audience persona development, and workflow automation; social media platform strategy and multi-format content adaptation - Building repeatable AI-powered content workflows - AI governance and human-in-the-loop decision-making for institutional communications
- Apply best-practice storytelling principles to their own institutional communications - Articulate how a world-class media organisation is structured and led - Design a social media strategy aligned with their organisation's mission and audience - Understand the distinct characteristics, audiences, and content requirements of key social media platforms - Use AI tools to build audience personas and test content before publishing - Construct effective prompts that reflect their organisation's voice and audience - Design a repeatable AI-assisted content workflow for their team - Adapt a single piece of content across multiple formats and platforms efficiently - Identify practical strategies for responsible AI adoption within an institutional environment
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