Alt Shift Lab
Issued 9 December 2025
- Digital storytelling for social media platforms - AI-powered content creation including image generation, and video production - Digital brand building for journalists and media organisations - Platform management and algorithm optimisation - Analytics and content performance measurement - Digital marketing strategy development and execution - Visual storytelling techniques - Effective writing for different social channels.
By the end of this course, participants will be able to - Craft engaging narratives for social media platforms - Build custom AI assistants that write in their own voice - Generate images, videos, and audio using AI tools - Develop and implement effective digital marketing strategies - Understand and leverage platform algorithms for content distribution - Measure and optimise content performance using analytics - Build strong digital brands for themselves and their organisations
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