CPD Achievement

Unlocking Insights with Geo Testing

Women in Data®

Issued 5 November 2025

Course Date
05-11-2025
CPD Hours
1
Delivery Type
Webinar

Key Skills

Recognizing when to use destination versus origin-based testing, Communicating the value and findings of destination testing to stakeholders

Learning Outcomes

Explore real-world examples of how destination-based testing improves control group quality, avoids contamination, and expands testing capacity, even when partners can’t manage campaigns at fine geographic detail.


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