Issued 6 August 2026
Hard skills: • Structuring clear and compelling data narratives • Translating technical data concepts into business language • Tailoring communication for different stakeholder groups • Framing data initiatives in terms of value and impact • Applying practical storytelling techniques in professional contexts Soft skills: • Influencing and stakeholder engagement • Communication and presentation confidence • Building trust and credibility • Strategic thinking and framing • Empathy in communication with non-technical audiences
Data initiatives rarely fail because of a lack of insight. They fail because the narrative around them does not resonate. This session explores how to tell compelling stories about data as a capability, a practice and a strategic enabler. Drawing on real experiences, it demonstrates how to translate complex or technical topics into clear, human narratives that connect with stakeholders and inspire action. Having completed this session, you will be equipped with the skills and knowledge to communicate the value of data with greater clarity and confidence, tailor your message to different audiences, and use storytelling to influence decisions, build credibility and drive momentum for data initiatives.
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