Issued 10 July 2025
Applying agile marketing principles in a FinTech context.<br> Defining and executing sprint planning within agile marketing teams. Applying customer-centric techniques in agile marketing. Running marketing experiments and using data to inform future sprints.<br> Embedding agile culture and overcoming barriers to agile adoption.
Develop an understanding of the principles and values of agile marketing and what makes an agile team <br> Understanding of practical applications of Agile Learn, key ceremonies such as sprint planning, stand-ups, reviews, and retrospectives as well as strategic alignment necessary for running experiments in the sprint cycle, techniques for prioritisation and using data to inform future sprints<br> Ability to apply different techniques to support teams being more customer and audience centric and embed an agile culture as well as Identifing potential blockers and barriers
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