Issued 4 July 2025
Applying agile marketing principles in a FinTech context.<br> Defining and executing sprint planning within agile marketing teams.<br> Applying customer-centric techniques in agile marketing.<br> Running marketing experiments and using data to inform future sprints.<br> Embedding agile culture and overcoming barriers to agile adoption.
Develop an understanding of the principles and values of agile marketing and what makes an agile team <br> Understanding of practical applications of Agile Learn and key ceremonies such as sprint planning, stand-ups, reviews, and retrospectives<br> Ability to apply different techniques to support teams being more customer and audience centric<br> Understanding of the strategic alignment necessary for running experiments in the sprint cycle<br> Understanding techniques for prioritisation and using data to inform future sprints<br> Understanding of how to embed an agile cultureIdentify potential blockers and barriers
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